Read the Intent Quadrant map, understand citation sources, and analyze citation quality mix.
The intent and citation views help you understand why AI platforms mention you and where they pull their information from.
The Intent Quadrant is a scatter plot that maps your brand and competitors across two dimensions:
| Quadrant | Position | What it means |
|---|---|---|
| Authority | Top-right | High discovery + high reputation. AI platforms cite you for both branded and category queries. This is the strongest position. |
| Legacy Brand | Top-left | High reputation + low discovery. You're well-known by name but AI doesn't recommend you in category conversations. |
| Disruptor | Bottom-right | High discovery + low reputation. AI platforms mention you in category queries but don't recognize your brand specifically. |
| Unknown | Bottom-left | Low on both axes. AI platforms rarely mention you. Focus on building presence through content optimization. |
Use the threshold slider to filter out brands with too few responses. This removes noise from competitors that appear in only a handful of prompts.
The citation sources table shows the top domains that AI platforms reference when responding to your prompts.
Each source includes:
At the top of the table, chips show the percentage breakdown across source types. This tells you what kind of content AI platforms trust for your category.
| Source Type | Examples | What it means |
|---|---|---|
| Editorial | Forbes, TechCrunch, BBC, Reuters | AI trusts professional publications for your topic |
| UGC | Reddit, Quora, YouTube, Medium | Community content influences AI responses |
| Corporate | .gov, .edu domains | Institutional sources carry weight |
| Other | Everything else | General web sources |
A pie chart showing the overall distribution of citation types across all your monitored prompts. Track this over time to see if your optimization efforts shift the mix toward more editorial or domain-specific citations.
