Coverage & Citation Analysis

These views help you audit what you're monitoring and where AI platforms get their information — two complementary inputs to your visibility strategy.

Prompt Coverage Matrix

The Prompt Coverage Matrix audits the composition of your own monitored prompt set so you can spot blind spots in your data-acquisition strategy. It maps every active prompt onto a 3 × 3 grid:

• X-axis: Brand specificity — Unbranded → Competitive → Branded
• Y-axis: Funnel depth — Top → Middle → Bottom

Each of the 9 cells shows the prompt count for that bucket, scaled by size (number of prompts) and fill intensity (share of your total). Empty cells render with a dashed outline so coverage gaps are obvious.

The four corner quadrants

Quadrant	Position	What it means
Discovery	Top-left	Top-of-funnel × Unbranded. Awareness-stage queries where users seek category answers without naming any brand.
Awareness	Top-right	Top-of-funnel × Branded. Users introducing themselves to your brand — "what is X?", "tell me about X".
Conversion Gap	Bottom-left	Bottom-of-funnel × Unbranded. High-intent buyers shopping the category without naming brands — a major opportunity surface.
Loyalty / Retention	Bottom-right	Bottom-of-funnel × Branded. Decision-stage queries from users who already know you — pricing, signup, support.

Reading the chart

• Coverage badge in the header shows X / 9 cells covered. Aim for breadth — the more cells with prompts, the more complete your visibility surface.
• Imbalance warning appears when a single cell holds more than 50% of your prompts — a sign you're over-concentrated on one slice of the funnel.
• Hover an empty cell for a tailored prompt-suggestion tooltip explaining what's missing.
• Filter chips above the chart let you narrow the matrix by any custom tag dimension (campaign, product line, etc.) to audit coverage within a slice.

Citation sources

The citation sources table shows the top domains that AI platforms reference when responding to your prompts.

Each source includes:

• Domain with favicon and external link
• Source type — Classified as Editorial (news/media sites), UGC (Reddit, Quora, Stack Overflow, YouTube), Corporate (.gov, .edu), or Other
• Citation count and percentage share
• Compare button — Opens a comparison view against your content

Source type distribution

At the top of the table, chips show the percentage breakdown across source types. This tells you what kind of content AI platforms trust for your category.

Source Type	Examples	What it means
Editorial	Forbes, TechCrunch, BBC, Reuters	AI trusts professional publications for your topic
UGC	Reddit, Quora, YouTube, Medium	Community content influences AI responses
Corporate	.gov, .edu domains	Institutional sources carry weight
Other	Everything else	General web sources

Citation quality mix

A pie chart showing the overall distribution of citation types across all your monitored prompts. Track this over time to see if your optimization efforts shift the mix toward more editorial or domain-specific citations.

Next steps

• Citation Optimization — Improve your content to earn more citations
• Visibility & Share of Voice — See the full SOV breakdown
• Comparing URLs — Compare your pages against cited competitors