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Content Rewriting

Rewrite your content for higher nugget density, readability, and AI citation potential.

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Content rewriting

Content rewriting takes a page that underperforms on GEO metrics and produces an optimized version targeting the specific weaknesses identified by your audits and comparisons. The result is content that's denser in quotable facts, better structured for AI extraction, and more likely to earn citations.

How rewriting works

Vizzybl's rewriter analyzes your content against GEO best practices and produces a revised version that improves specific metrics. It doesn't replace your voice or messaging — it restructures and enriches your content so AI engines can parse and cite it more effectively.

The rewriter targets five content dimensions:

DimensionWhat the rewriter does
Nugget densityAdds concise, quotable facts — statistics, named examples, specific claims — that AI engines can extract as standalone statements
StructurePreserves your existing structure and approximate length — the rewriter improves the content in place rather than reorganizing it
ReadabilitySimplifies sentence structure and reduces jargon so AI engines can parse and summarize your content accurately
Freshness signalsAdds or updates publication dates, last-modified timestamps, and changelog references
TransparencyStrengthens author attribution, source citations, and methodology disclosure

Starting from a comparison

If you've run a URL comparison, use the results to focus your rewrite on the metrics where your competitor outperforms you.

  1. Open a completed comparison
  2. Identify the pillars where the competitor has a positive delta
  3. Navigate to Create and run a citation analysis on your URL
  4. Optimize your content — the rewriter prioritizes the weaknesses surfaced by your comparison

This workflow closes specific competitive gaps rather than optimizing blindly.

Draft from Home chat or Live Voice

You don't have to start in Create. From Live Voice (Ultra and Enterprise) and, where it is switched on for your workspace, the Home chat, you can ask Vizzy to draft a page. Vizzy needs to know which page you mean:

  • Your home page — for example, "draft GEO-optimised copy for my home page".
  • A page you already have — say its address: "rewrite example.com/pricing and keep it concise".
  • A new page — say what it's about: "write a new page about crypto payments for retailers".

If it's unclear which you mean, Vizzy asks before it starts anything. It never assumes your home page.

  • Vizzy confirms within about a second that drafting has started, and the Content Draft panel opens on the right, replacing whatever was open there.
  • The draft appears in about a minute, with Copy, Download, and Open in editor. Opening it in the editor takes you to the same review view described below.
  • Closing the panel doesn't stop the draft. Finished drafts are also listed under Create > History, where a page written from scratch carries a New page badge.
  • In Live Voice, Vizzy tells you when the draft is ready. If something isn't possible — for example, the page can't be read — Vizzy says so plainly.

Writing a new page is being rolled out. Until it is switched on for your workspace, Vizzy will tell you it isn't available yet and start nothing.

A new page is written from what Vizzybl knows about your brand: your brand profile, your brand voice, your brand facts, your site's content, your monitored prompts and what AI engines cite on the topic. The draft lists what it was based on, and anything it could not confirm from what it knows is marked [VERIFY] for you to check before publishing.

A finished draft of an existing page costs 10 credits and a finished new page costs 15; failed drafts are not charged. See Using the AI Chat for more.

Starting from an audit

If you've run a GEO audit, use your pillar scores to identify what to rewrite.

  1. Open a completed audit and review your Content pillar breakdown
  2. Look for low scores in nugget density, freshness, or transparency
  3. Navigate to Create and analyze the same URL
  4. Optimize — the rewriter addresses the gaps your audit identified

Reviewing optimized content

After the rewrite completes, Vizzybl shows you:

  • An updated citation score for the page, alongside the score from the original analysis
  • Score deltas highlighting exactly what improved
  • The full rewritten content with changes applied inline

Read through the optimized version and adjust anything that doesn't match your brand standards. The rewriter improves structure and density, but you know your audience best.

Applying changes

With a WordPress site connected (Ultra and Enterprise). Open the page in the editor (Edit & Publish on a rewrite, Open in editor on a drafted page) and use Publish to WordPress to save it to your site as a draft or publish it. Where approvals are switched on for your workspace, a page that goes live waits for an owner or admin first. WordPress Setup covers connecting a site.

On any other site.

  1. Copy the rewritten content from the editor
  2. Update your page in your CMS or codebase
  3. Publish the changes

Either way, re-run an audit or comparison after a few days to measure the impact.

Tip: After publishing, allow time for AI engines to re-crawl your content. Score improvements in prompt monitoring and Share of Voice typically appear within one to two monitoring cycles.

Next steps