Brand Protection

Monitor how your brand is represented by AI engines, verify facts, close content gaps, and stress-test your content against adversarial prompts.

Brand protection

AI engines don't just cite your content — they also summarize, paraphrase, and sometimes misrepresent your brand. Brand Protection helps you monitor how your brand shows up in AI responses, spot factual errors and vulnerabilities, and close content gaps before competitors exploit them.

How it works

Brand Protection combines two sources of truth:

  1. Your indexed content — Vizzybl crawls your site and stores each page as searchable vector embeddings
  2. Real AI engine responses — captured by prompt monitoring across ChatGPT, Perplexity, Gemini, and others

By comparing what your content says against what AI engines are actually saying about you, Brand Protection surfaces misrepresentations, hallucinations, and coverage gaps you can fix.

Indexing your site

Before running any analysis, you need to index your content.

  1. Open the Brand Protection page from the sidebar
  2. Go to the Content Index tab
  3. Click Index Site and choose a scan depth:
ModePages crawledBest for
Single1 pageTesting a specific URL
Top 2020 highest-value pagesFast first pass
Top 5050 pagesTypical brand coverage
Top 100100 pagesLarger sites
FullEntire siteComprehensive protection

Vizzybl respects robots.txt, discovers URLs via your sitemap, scores pages by value, and samples across your site so the index reflects your whole content footprint — not just the homepage. PDFs are included.

Tip: Re-indexing is incremental. Vizzybl only re-embeds pages whose content hash has changed, so repeat scans are fast.

The Brand Protection dashboard

Once your site is indexed, the Overview tab shows your Brand Defense Score and four headline metrics:

MetricWhat it tracks
Content IndexedHow much of your site Vizzybl has embedded and can reason about
Fact AccuracyHow often AI engines represent your brand correctly vs. incorrectly
Security AlertsClaims flagged as contradicted or hallucinated across recent monitoring runs
Red Team ScoreHow resilient your content is to adversarial prompts

Each metric drills into its own tab for deeper analysis.

Verifying facts about your brand

The Fact Check tab tells you which claims AI engines are making about your brand — and whether those claims are backed by your own content.

Vizzybl extracts factual claims from real AI responses captured by prompt monitoring, then classifies each one:

ClassificationMeaningWhat to do
VerifiedThe claim matches your indexed contentNothing — this is working as intended
ContradictedThe claim conflicts with what your site saysInvestigate the source; update your content or flag for correction
HallucinatedThe claim has no basis in your indexed contentPublish a definitive page so future responses have something to cite
UnverifiedNot enough indexed content to confirm or denyAdd coverage for this topic
Index requiredThe relevant page isn't indexed yetRe-index the site or add the missing URL

Focus on contradicted and hallucinated claims first — these are the most damaging to your brand.

Finding content gaps vs. competitors

The Gap Analysis tab runs parallel semantic searches across your indexed content and your competitors', revealing topics where they have coverage and you don't.

  1. Enter a topic or let Vizzybl auto-generate queries from your brand profile
  2. Review the side-by-side results showing which queries your content answers and which only your competitors answer
  3. Use the recommendations to prioritize new pages or rewrites

Pair this with Content rewriting to close the gaps the analysis surfaces.

Simulating how AI engines retrieve your content

The Simulate RAG tab shows exactly what an AI engine would pull from your site for a given query, then generates a simulated response with citation markers.

Use it to sanity-check:

  • Whether your most important pages are retrievable for the queries that matter
  • Which chunks an AI would quote, and whether they represent your message well
  • Whether a new page is indexed and ranking before you depend on it

Red team assessment

The Red Team tab stress-tests your content against adversarial prompts across six threat categories — things like competitor comparisons, negative framing, sensitive questions, and prompt injection attempts.

There are two modes:

ModeWhat it doesAvailability
StandardGenerates adversarial prompts and tests what your indexed content would surface for eachAll plans
LiveSends adversarial prompts to real AI engines (ChatGPT, Perplexity, Gemini) and analyzes their actual responsesUltra / Enterprise

Each assessment returns a Red Team Score, a per-category breakdown, and concrete recommendations for content you should add or strengthen.

The Internal Links tab finds semantically related pages within your own domain and suggests internal links with anchor text. Stronger internal linking helps AI crawlers discover related content and reinforces topical authority — which improves both retrieval and citation likelihood.

A typical workflow

Most teams run Brand Protection in this order:

  1. Index your site (Top 50 is a good starting point)
  2. Check the Fact Check tab for any contradicted or hallucinated claims
  3. Run a Gap Analysis against your top competitor
  4. Use Simulate RAG on your highest-priority queries to confirm coverage
  5. Run a Red Team assessment before a launch or campaign
  6. Re-index monthly, or whenever you ship meaningful content changes

Next steps