Learn how to read prompt monitoring data, including brand mentions, sentiment, citation sources, and Share of Voice.
Prompt monitoring captures what AI platforms say about your brand when users ask relevant questions. This page explains how to read each metric in your monitoring dashboard.
For setup instructions, see Set up prompt monitoring.
Each monitored prompt displays aggregated metrics across all AI platforms.
Click into any prompt to see the full AI response text from each platform, with your brand mentions highlighted.
Vizzybl tracks responses from six AI platforms. Each platform has different training data and response patterns, so your visibility varies across them.
| Platform | Type | What it tells you |
|---|---|---|
| ChatGPT | Conversational AI | How OpenAI models represent your brand |
| Gemini | Conversational AI | How Google models position you |
| Claude | Conversational AI | How Anthropic models describe your brand |
| Perplexity | AI search engine | Search-focused responses with source citations |
| Grok | Conversational AI | How X/Twitter-integrated models reference you |
| Google AI Overviews | Search-integrated AI | AI summaries shown directly in Google Search |
Per-platform metrics include brand mention count, domain citations, total citations, and competitors mentioned. Use the platform breakdown to identify where you are strong and where you need to improve.
The brand sentiment score ranges from -100 (entirely negative) to +100 (entirely positive). Each individual mention is scored for sentiment and then aggregated across all platforms and prompts.
Your dashboard also shows descriptors — the key phrases AI platforms use when talking about your brand (e.g., "industry leader," "affordable alternative," "limited documentation"). Descriptors help you understand how AI models characterize your brand beyond a numeric score.
When AI platforms cite sources in their responses, Vizzybl classifies each citation into one of five types.
| Type | What it means | Example |
|---|---|---|
| UGC | User-generated content | Reddit threads, forum posts, reviews |
| Editorial | Professional journalism | News articles, expert publications |
| Corporate | Your own content | Pages from your domain |
| Competitor | Competitor content | Pages from competitor domains |
| Other | Reference or utility content | Government sites, Wikipedia, legal resources |
A healthy citation profile includes a mix of corporate and editorial sources. A high share of competitor citations signals that AI platforms prefer competitor content for your target queries.
The competitor section shows which brands appear in the same AI responses as yours, with per-competitor mention counts and citation counts. This reveals who AI platforms consider your direct alternatives.
If you haven't configured competitors yet, see Identify your competitors.
Share of Voice measures your brand's presence across all monitored prompts.
(mentionCount / totalChecks) × 100A score of 50 means your brand appears in half of all AI responses to your monitored prompts. The per-platform breakdown shows which AI engines mention you most and least.
The Prompt Bias Index measures how well your brand appears in discovery prompts compared to branded prompts.
(Discovery Mention Rate / Branded Mention Rate) × 100Discovery prompts are unbranded queries like "best consulting firms." Branded prompts include your brand name. A score of 100 means AI platforms mention you in discovery contexts as often as branded ones.
| Zone | Score | What to do |
|---|---|---|
| The Ghost | 0–20 | AI platforms rarely mention you organically. Invest in discovery-stage content targeting category queries. |
| The Echo Chamber | 21–40 | You appear mostly in branded searches. Create content that answers unbranded, category-level questions. |
| The Rising Star | 41–70 | Growing organic visibility. Continue building content authority for unbranded queries. |
| The Market Leader | 71–110 | Balanced presence across branded and discovery prompts. Monitor and protect your position. |
| The Legacy Giant | 111–200 | You dominate even unbranded queries. Watch for brand erosion signals and emerging competitors. |
Vizzybl generates three types of prompts from your keywords.
Tracking all three types gives you a complete picture of your AI visibility across the user journey.
Some prompts display a partial results indicator. This means one or more AI platforms failed to return a response for that prompt — due to a timeout, rate limit, or temporary platform issue.
Partial prompts still contribute to your metrics based on the platforms that did respond. Vizzybl retries failed platforms automatically in subsequent monitoring rounds.