Identify your competitors

Competitor tracking shows how AI platforms position your brand relative to others in your space. When an AI engine recommends your competitor instead of you, Vizzybl captures that data so you can take action.

Before you begin

You need:

• A configured brand profile — see Set up your brand

Add competitors manually

If you know your key competitors, add them directly:

1. Go to Settings > Brand
2. Find the Known Competitors field
3. Enter competitor domains separated by commas (e.g., competitor1.com, competitor2.com)
4. Click Save

Vizzybl starts tracking these competitors immediately in prompt monitoring results and AI response analysis.

AI-suggested competitors

After your brand profile is set up, Vizzybl's AI analysis discovers competitors based on:

• Your industry and business verticals
• Your domain and brand positioning
• Patterns in AI platform responses that mention similar brands

Suggested competitors appear in the Suggested Competitors section of your brand settings.

Approve or decline suggestions

For each AI-suggested competitor, you can:

• Approve — Adds the competitor to your confirmed tracking list. Vizzybl creates a detailed competitor profile and begins tracking mentions.
• Decline — Removes the suggestion and improves future recommendations. Vizzybl learns from your feedback to suggest more relevant competitors.

Declining a competitor is not permanent — you can add any domain as a competitor manually at any time.

Competitor enrichment

For each confirmed competitor, Vizzybl collects:

Data Point	Description
AI mentions	How often the competitor appears in AI responses
AI visibility score	Their estimated AI visibility (0–100)
Sentiment	Positive, neutral, and negative mention breakdown
Verticals	Business categories where they compete with you
Core keywords	Keywords where they appear in AI responses

This data helps you understand where competitors outperform you in AI visibility and where you have an advantage.

Competitor backfill

When you add a competitor after prompt monitoring has already collected data, Vizzybl re-analyzes your existing prompt responses to find mentions of the new competitor. This backfill runs automatically — you don't need to wait for new monitoring rounds to see competitor data.

Note: Backfill processes historical data in the background. Results appear within a few minutes depending on the volume of existing prompt responses.

Next steps

• Understanding brand trends — Track how your competitive position changes over time
• Citation optimization — Improve your content to earn more AI citations than competitors